MILLIONS of Brits have become more adventurous in their diet – thanks to cookery posts on social media.

A study of 2,000 UK adults found 60 per cent have searched for recipe videos online and of those, nine in 10 have recreated more than one dish at home.

The feta pasta recipes on Instagram went viral


The feta pasta recipes on Instagram went viralCredit: Getty

Baked oats was the most popular ‘how-to’ recipe, followed by folded tortilla sandwich, feta pasta, salmon rice bowl and cloud bread.

The research was commissioned by wellness platform, Able, which matches users with holistic wellness coaches.

It emerged that 42 per cent say social media has made them feel more adventurous in the kitchen.

But while many users turned to social media recipes for health reasons (47 per cent), there is also widespread confusion about what is actually healthy to eat.

Carolyn Nicholas, a Functional Medicine Certified Health Coach at Able said: “Our research shows that 38 per cent of people think the salmon rice bowl is healthy, but at 458 calories per portion, we would advise cutting back on the amount of rice, using wild-caught salmon and an avocado oil mayo for good fats and saving this one for dinner.

“That recipe also includes sriracha, which can have a high sugar content.”

It also emerged four in 10 respondents considered baked oats to be healthy.

But Carolyn said: “This is the equivalent of having dessert for breakfast. Despite not adding any sugar in the recipe, this potentially is still high-glycaemic due to the oats, banana and type of chocolate you use.

“If you are looking for foods to help you lose weight that lasts, we would not recommend starting your day with this.

“Meanwhile, only 20 per cent think the feta pasta is good for you, while it has a lot of potential.

“A few healthy tweaks would be to reduce your portion of pasta, or better yet, replace it with healthier alternatives like zucchini or squash noodles. Stick to a good oil like olive or avocado and experiment with adding some more greens.”


1.            Baked oats

2.            Folded tortilla sandwich

3.            Feta pasta

4.            Salmon rice bowl

5.            Cloud bread

6.            Pesto eggs

7.            Vodka pasta

8.            Dalgona coffee

9.            Bell pepper sandwich

10.          Frozen honey

More than half of respondents polled via OnePoll felt confident enough to serve their social media-inspired meals to friends or family.

But foodies are obviously willing to eat more healthily – over half (54 per cent) said they believed social media recipe videos should carry ‘calorie counters’.

And a fifth would even go as far as asking a coach about the calories present in the food trends they see on social media if they had access to one.


1.            Baked oats – 466.7 calories per portion (about 37 minutes of running)

2.            Folded tortilla sandwich – 528.8 calories per portion (about 42 minutes of running)

3.            Feta pasta – 380 calories per portion (about 30 minutes of running)

4.            Salmon rice bowl – 458 calories (about 37 minutes of running)

5.            Pesto eggs – 276 calories per portion with scrambled eggs (about 22 minutes of running)

6.            Vodka pasta – 240 calories per portion (about 19 minutes of running)

7.            Cloud bread – 36 calories per piece (about 3 minutes of running)

8.            Bell pepper sandwich – 652 calories per portion (about 52 minutes of running)

9.            Donut cereal – 452 calories per portion (about 36 minutes of running)

10.          Dalgona coffee – 211 calories per cup (about 17 minutes of running)

In response to the findings, Able’s professional wellness coaches reviewed the top 15 most popular social media food trends, as many Brits wrongly assumed their nutritional value.

Carolyn added: “The main outtake from this is to always read the labels and think about what you put in your body or consult your Able coach before automatically taking as gospel what you’re told on social media, as portions are often wrong.

“But there are easy tweaks you can implement on certain recipes to make them healthier. If in doubt, consulting a professional wellness coach is a good start.”

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