BRITS believe safety is one of the least influential aspects when looking for a new car.

Shockingly, out of the top 25 factors considered by buyers, NCAP ratings and safety equipment polled at 22nd.

 Brits rated safety equipment as one of the least influential factors when buying a car


Brits rated safety equipment as one of the least influential factors when buying a carCredit: Alamy

The survey was commissioned by car maker Hyundai, which also found that price and reliability are the most important details.

A car’s fuel type is the third most influential factor, with a growing trend towards the uptake of hybrid and electric vehicles amongst UK owners.

The car make and model are also highly rated in the list – meaning that Brits are heavily swayed by brand appeal.

Besides short and long-term costs, carbuyers also consider comfort and size as important aspects.

 A whopping one in four regret their new car choice


A whopping one in four regret their new car choiceCredit: Getty – Contributor

Meanwhile, CO2 emissions are the least of Brits’ worries – rated only just above how far away the car dealership is from them.

This is despite current and upcoming daily fees for toxic cars to enter town centres – as well as a myriad of campaigns promoting greener travel and transport.

These include London’s T-Charge, the nationwide Clean Air Zone charges and government grants for purchasing plug-in motors.

The research also found that Brits typically own a car for five years and eight months.

They’ll also look into only three different models before deciding on their new purchase.

This may partly be the reason why a whopping one in four regret their choice.

It seems “dad’s the word”, as a quarter of those who take someone car shopping with them, choose their father.


  1. Price
  2. Reliability
  3. Type of fuel
  4. Make of car
  5. Economy – miles per gallon
  6. Model of car
  7. Cost of ownership – insurance costs, servicing costs etc
  8. Number of doors
  9. Comfort
  10. Size of car – if it’s big enough for my family/pets
  11. Engine size
  12. Road tax cost
  13. Transmission (manual or automatic)
  14. Number of seats
  15. Size of boot
  16. Size of car – if it’s small enough so it’s easy to manoeuvre and park
  17. Colour of exterior
  18. Engine power/speed
  19. Handling
  20. Length of warranty
  21. Electric windows
  22. Safety – NCAP ratings, safety equipment etc
  23. Visibility through rear window
  24. CO2 emissions
  25. How far away the dealership is

A Hyundai spokesperson said: “There’s so much to take into account when shopping for a new car, but as the research suggests, we are pretty decisive and know what we want.

“Of course, everyone is different with very specific requirements, but the findings provide an overall indication of what is important to us.

“The cost of running the vehicle – whether it be the fuel type, road tax cost or reliability are clearly significant – however, the findings also suggest that the driving experience itself is a major factor too.”

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